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Not surprisingly, expectations will be high for this year’s MSD, says PNB president and group chief executive Ahmad Zulqarnain Onn.(pic)

MAKING sound financial decisions is never straightforward. It can be daunting and without proper guidance and expertise, could lead to disastrous outcomes.

This is why Permodalan Nasional Bhd (PNB), one of the largest fund management companies in the country with assets under management exceeding RM300bil, has made it its mission to educate Malaysians in financial literacy for decades.

For 20 years, PNB has organised its annual Minggu Saham Amanah Malaysia (MSAM), an event that focuses on educating and enhancing the community’s understanding on the importance of investing and financial planning via interactive activities, as well as educational and entertainment programmes.

When the pandemic hit last year, PNB adapted its MSAM into a digital format, namely, the Minggu Saham Digital (MSD).

The event, which was a hit, returns for a second run this year.

Not surprisingly, expectations will be high for this year’s MSD, says PNB president and group chief executive Ahmad Zulqarnain Onn.

“The first MSD last year garnered 7.5 million unique reach via its official Facebook page, 2.2 million cumulated views on its official Facebook page and YouTube channel, while the website recorded 11.5 million impressions.

“This year, we intend to do better,” he tells StarBizWeek.

Ahmad Zulqarnain says the aim of the MSD will once again be about enhancing financial literacy.

“This will be the second year that we’re doing it digitally.

“The event itself is a seven-day livestream and there’s going to be a lot of educational, interactive entertainment, as well as engaging content with the aim of educating and empowering Malaysians about financial literacy.”

Ahmad Zulqarnain explains that the concept of financial literacy is something that requires “constant reinforcement”.

“It’s not a difficult topic to understand. We just need reminders to invest for the longer term.

“Covid has definitely highlighted the importance of having a nest egg, so it’s a constant reinforcement and reminder.”

The MSD will be broadcast live daily between 12.30pm and 10.30pm, from Nov 17 to 23, 2021 through Facebook and YouTube.

Through the MSD, Ahmad Zulqarnain says PNB will make tools, resources and education on subjects such as unit trust investment, risks and returns and financial planning.

He adds that the event will feature various performances, edutainment programmes and intriguing conversations in a series of webinars by top personalities, celebrities and industry experts.

Ahmad Zulqarnain says the MSD is targeted at “all age groups and all demographics”.

“Because we serve all segments of society, we want to reach out to as many people as possible.


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