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aws试用账号(www.2km.me)_Innovation drives Senheng ahead

admin2022-01-0421

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Grand Senheng Elite - one of Senheng's multiple flagship store brands.

PETALING JAYA: Senheng New Retail Bhd, en route to a listing on the Main Market this month, aims to stay ahead of the competition as the country’s largest consumer electrical and electronics (E&E) retailer sets itself for expansion.

Executive chairman Lim Kim Heng told StarBiz that the group would continuously innovate its business model to stay ahead of the curve and cater to the latest consumer trends.

“Since our inception, we have undergone six phases of transformation, with our latest being the digital transformation in 2015 and transition into seamless New Retail Model in 2017.

“The latest transformations involved digitalising our operations, as well as integrating physical stores and back-end functions to our online platforms and Senheng App.

“Through these enhancements, we continued to capture customers, which ultimately contributed to our revenue growth to consistently exceed the RM1bil mark since 2018,” he said.

Senheng is the largest consumer E&E retailer by revenue, offering a comprehensive selection of over 280 different brands.

Lim added that the group has an extensive chain of about 100 physical stores nationwide, and is about two to four times larger in store count compared with some of its key competitors.Executive chairman Lim Kim Heng (pic) told StarBiz that the group would continuously innovate its business model to stay ahead of the curve and cater to the latest consumer trends.

Furthermore, he said e-commerce platforms complement its physical retail offerings to provide a seamless and convenient retail shopping experience, which is one of the key strengths of Senheng.

He said the contributions from the members of its PlusOne loyalty programme alone accounts for more than 95% of the group’s annual revenue from 2018 till 2020.

Senheng’s PlusOne loyalty programme has has about three million members.

On another note, Lim said despite the onset of the Covid-19 pandemic, the retailer had managed to chart a 13% revenue growth to RM1.3bil in the financial year ended Dec 31, 2020, on the back of multi-dimensional strategies to adapt to the pandemic.

“We rose to the challenge by upgrading our stores to feature bigger store space and product variety.

“Furthermore, we leveraged on our online presence and innovative telemarketing initiatives to continue serving our customers despite physical store disruptions due to the various movement control orders (MCOs),” he said.

“While the Covid-19 pandemic remains uncertain, our ability to maintain healthy growth proves our resilience. Not only that, our digitally-forward operations enable our adaptability in facing adversities in the marketplace,” he added.

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